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HomeBooksGlobal Marketing (4th Edition) |
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| Customer Reviews: | | Average Customer Review: ( 14 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
6 of 6 found the following review helpful:
 Great BooK! Jul 18, 2007
By Coconutkt
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
3 of 3 found the following review helpful:
Informative Oct 26, 2008
By H. S. Gazzaz
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
1 of 1 found the following review helpful:
good buy Jun 29, 2010
By agurska
Good condition for the price. Shipped fast. Would definitely buy from this seller again.
1 of 1 found the following review helpful:
 A practical book Oct 23, 2009
By Donald Hsu
With 17 chapters, it covers everything from economic environment, to e-commerce. Each chapter is well written with good real-life examples.
I used this book for a college course. Eleven students took this eight-week evening class. Final projects were done on MNCs: Adidas, BMW, Citibank, Coke, Disney, Ford, Mercedes Benz, McDonald, Nike, Starbucks, and Toyota Motors. They presented their projects last night and did excellent work.
The mini-cases are good for quick analysis. The only drawback of this book, is you need to do more research
to get more details, for these mini-cases.
Good Book Jul 31, 2011
By peryrg220
This was a good book and good shipper. I needed the book here fast because of certain deadlines and the shipper did not disappoint. The book has many great cases and is an easy read. I would recommend.
See all 14 customer reviews on Amazon.com
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